Five Tips for Creating a Converting Landing Page
When visitors arrive at your offer or website, your landing page is probably the first thing they see. But if the page isn’t quick, easy, and trustworthy, they won’t stick around for very long.
And if they don’t stay, how are you going to get them to make a purchase, sign up for your event, or sign up for your newsletter?
There are a lot of scam websites, best-deal offers, and web pages on the Internet. It will take more effort on your part to keep people coming back, but the increased revenue and conversion rates will make it all worth it.
However, the key is to act, and all of that is simple to say. In this post, we’ll show you how to create a landing page that will help you achieve your sales and marketing goals.
Guidelines for creating a successful landing page.
1. Improve your landing page’s loading speed.
Unbounce conducted a study and found that nearly 70% of customers admitted that page loading times influenced their purchasing decisions.
In addition, the study found that more than half of respondents would press the return key if the page took longer than six seconds to load.
There is no doubt that the load speed is important and will affect the results of your conversion. However, what steps could you take to lessen the impact of poor performance?
Find a reliable host and a reliable hosting plan.
Get a great hosting plan that helps your page load quickly, first and foremost. The hosting service’s uptime and load time are the most important statistics.
In addition, check to see that your hosting plan provides the necessary performance for the number of visitors to your landing page. Consider switching or upgrading your hosting plan if you realize that you will require additional power.
Check out our concise guide, “What Is Web Hosting,” if you want to learn more about web hosting.
Make the file smaller.
Second, maintain a “light” landing page. This means that you should avoid using large files on your landing page that take a long time to load. In general, images are one of the main reasons why a website takes so long to load. It will take longer to load your images the heavier they are and the more data they contain.
Before uploading your images to your landing page, use the appropriate file format and compress them to avoid large images. Check out our guide on how to optimize images if you want to learn how to handle images correctly.
In addition, ensure that your landing pages are set up to lazy load images. Delaying the loading of images on your page until you are close to the image is referred to as lazy loading. For instance, instead of loading the entire page, images at the bottom of a page only load just before you reach them. As a result, the loading speed appears to be increased.
Maintain a clean codebase.
Last but not least, make an effort to keep your code clean and straightforward if you want your landing page to perform at its best. With engaging visuals and interactive elements, website owners frequently aim to pique the interest of visitors on their landing pages. The fact that these interactive elements need a lot of code to work right makes the visitor’s browser work harder and takes longer to load. Even though interactive elements are great at grabbing people’s attention, you should think about whether it’s worth the lower performance.
2. Make your landing page mobile-friendly.
It is a known fact that mobile devices access your landing page. Now, if your page isn’t fully responsive and mobile-friendly, you might see a big drop in conversions in the future. However, making your landing page mobile-friendly with today’s website building tools is simple.
Check to see if your website’s mobile layout looks good on all devices by previewing it. There are a lot of tutorials and advice you can find online to improve your site’s mobile-friendliness if you find that it looks bad on mobile devices.
This can be accomplished by developing your landing page with HTML5, which is compatible with the majority of current browsers and devices. You can use a lot of guides and tutorials that walk you through each step. From Hosting Facts’ HTML5 Periodical Table to Codecademy’s entire HTML-learning course.
Last but not least, when designing your landing page, keep in mind that some of your potential customers will use a 3G or even slower network to access your website. Keeping the website as “light” as possible for mobile users is more beneficial.
3. KISS: Keep it short and to the point.
When it comes to marketing messages, our attention spans are rather short. Given the numerous advertisements, email promotions, billboards, and other forms of daily bombardment we receive, this is not surprising. However, this demonstrates that your landing page must be as straightforward and straightforward as possible.
Make sure the structure of your landing page is simple to navigate, and try to avoid long paragraphs of text. Use graphics or visual content instead of writing a description of your service or a value proposition to make it easier to read and comprehend. Images are also a great way to get people to stay on your landing page and pay attention.
Video content is a great way to catch the attention of your visitors. However, if the content isn’t concise, on-point, or even relevant to your offer, it can hurt your statistics. Video content can cause your visitors to completely disregard everything else because it draws their attention right away. Additionally, your landing page’s speed may suffer if you don’t properly configure and optimize your video. When deciding whether or not to include videos on your page, keep in mind the significance of landing pages that load quickly.
4. Instill confidence in your landing page.
Converting someone who doesn’t trust you or your website is difficult. Even if you offer the best product or service, you won’t see the conversion rates you should. Consider including elements on your landing page that build trust and demonstrate customer satisfaction.
Good grammar and spelling on your landing page is the first step toward building trust. We can’t help but think of phony emails that claim you won a lottery that you didn’t participate in. Your visitors will notice bad grammar first, which could cause them to completely misunderstand your marketing message.
Once you are sure that your messaging is accurate, you can add other things that make people feel good about your product or service.
testimonials from different clients.
Consider who your potential customers would like to see using your product or service by putting yourself in their shoes. The next step is to solicit feedback from your current clients and include testimonials from those clients on your landing page. It will go a long way for potential customers to see other people who are satisfied with the product or service. But make sure to get feedback from real people and not just from fictional characters.
a contact number.
Include your company’s contact information so that potential customers can get in touch with you if they have any questions or need advice about your offer. Include the physical address, email address, phone number, and other contact information for your business.
Plugin for live chat.
A live chat option is the best way to get answers to your questions right away. If your potential customers have any questions or wish to verify your business, this will eliminate an additional step they would need to take.
5. Include a simple CTA.
Even if all of the preceding is strictly adhered to, potential customers will leave if they do not immediately comprehend the subsequent action. That’s where an effective CTA (call to action) comes into play.
Make sure your call to action (CTA) is visible and explains what the customer will do if they click on it. Also, it’s better to be creative with the button’s copy than to just write “Submit.” The call-to-action (CTA) serves as your punchline and convinces potential customers to click on it. In addition, ensure that your CTA stands out from the rest of the page. One suggestion is to place the button in a prominent spot on the page and give it a color that stands out.
Adding urgency to your landing page is yet another useful tip. By adding a countdown to your offer, you can shorten the amount of time the landing page is active. You will, however, have a difficult time regaining the trust if the limited offer is invalid.
Extra tip: Include analytics and A/B test versions of the landing page.
Adding Google Analytics to your page is the fastest and easiest way to accomplish this. This gives you the ability to compile statistics about the people who visit your landing page and establishes a baseline for your subsequent decisions.
Also, it’s always a good idea to test two different versions of your landing page and then compare the results after a while. You will be able to make decisions based on data about what works best and what changes to make in subsequent versions that you will want to test by conducting A/B testing.
Your conversion rates will significantly rise if your landing page loads quickly and is simple to follow regardless of the device. Always strive to improve based on the data you have gathered and include trust-building features.