Six forecasts for web design in 2023
Since the design industry isn’t isolated from the rest of the world, events that shape our lives also have an effect on our work, the work clients request, and the work that inspires us. Permacrisis was named the word of the year for 2022 by Collins Dictionary. Also, 2023 doesn’t look any less turbulent, with both positive and negative developments already in the works.
Russia appears almost certain to withdraw to Crimea and assert that its goals in Ukraine have been accomplished; Although Ukraine may not agree to that, it is likely to be sufficient to lift sanctions against Russia, which will have a significant impact on the global economy. Despite having to watch Argentina win the FIFA World Cup, Brazil now has a new president and new hope for the Amazon rainforest’s survival.
Despite the possibility of additional storms, crypto has weathered a number of storms, and precedent suggests that the bear market has passed; Stability will occur in 2023, with an upward trend beginning toward the end of the year. The death of the former Pope could pave the way for the retirement of the current Pope and the election of a new Pope, who would either bring back liberalism or conservatism to the largest religion in the world. Additionally, the International Monetary Fund predicts that a third of the world’s population will experience a recession by 2023; Russia and the UK are already, and US policymakers appear nervous.
And that goes without saying. Naturally, there will also be surprises, as there always are.
In light of this, designers must not only navigate a challenging employment market but also produce designs that satisfy the requirements and preferences of their customers’ end users.
1. We’ll stop worrying about AI.
You probably tried AI, got scared, and Googled how to start a small mountain holding by now.
In point of fact, AI is merely a tool. And it’s a good one. When it comes to derivative work, AI excels. However, it is completely incapable of improvising, expressing opinions, having an agenda, or considering alternatives.
Unless your job is to remove background from photos, which it already does, AI will not take your place. When did a spellchecker take Stephen King’s place?
I would encourage you to try an AI tool if you haven’t already. It excels at performing small, repetitive tasks.
2. We’ll take the real world in stride.
Because it lacks the same number of input sensors as we do, AI is unable to be creative. We can perceive the world in a variety of ways through our senses of smell, sound, and touch.
The majority of us worked remotely during lockdown for a year. After that, I dashed back to the office, only to find that our teamwork had not actually improved. With the worsening economic outlook, big businesses are trying to stick to their budgets. The easiest way to cut costs is for employees to work from home.
You’ll have more free time when your commute is a five-second walk to the spare bedroom. Although you could probably learn Python, wouldn’t learning to paddleboard make you happier?
Our design work will unavoidably become more diverse and natural as we open ourselves up to new experiences.
3. We will reject brute force.
Although it had a successful run, the majority of UI projects do not suit Brutalism. The trend that started in 2021–22 will end just as quickly and unexpectedly as it came.
4. We’ll turn down Darkmode.
Dark mode works well for most UI projects and has a long history. But it’s getting old for us all.
I sincerely hope I’m wrong about this; Not only is dark mode actually better for your eyes and the environment, but the rich, warm black is also the perfect antidote to white corpo-minimalism, which is sterile.
Since dark mode options are built into our operating system, it is unlikely that it will disappear anytime soon. However, dark mode is probably going out of style as a design trend.
Trends typically develop in symmetrical waves. It shouldn’t take as long for dark mode to disappear completely as it has for years.
5. We’ll accept individual retro.
The exciting task of predicting which decade the Zeitgeist will rip off next presents itself to us each year. Will the retro of the 1980s, the retro of the 1990s, the retro of the 2000s, or maybe even the retro of the 10s in 2023?
The retro trends we’ve seen in recent years have been poor reinterpretations of their respective decades. If the ’90s retro of last year was influenced by the ’90s, it was a ’90s that someone else was living in.
We will shift in 2023 from someone else’s ideas of how the past was to our own personal vision of what happened before. one in which the colors of perpetual suburban summers are dominated by the sun’s bleach.
6. We’ll give in to borecore.
We all have a tendency to design with our egos at times, and the biggest type, loudest gradient, and most flashy animation tend to hit users in the face.
Stop adding pop-ups, ads, cookie notices, and other unnecessary distractions that prevent users from doing what they came to your site for in 2023 if you really want to impress them. Clean typography, low-distraction art direction, and helpful content are all necessary for users to be impressed in 2023. Design that was once boring is no longer so.
In 2023, getting out of the way is the best thing that designers can do for their customers.