How to Select the Best Website Domain Name
Domain names, or URLS, have a big impact on your website’s credibility and branding, and they can even affect where it ranks in search results. A crucial step in establishing your online presence is selecting a domain name for your company or website. Because a domain name is the address that people enter into their web browsers to get to a website, it should reflect your business’s nature and be simple to remember
To fully comprehend what a domain name is, you must first realize that it influences every aspect of your online presence and website creation.
-Be regarded as an expert: A sharp and personalized URL, which serves as the online address for your brand, will enhance the authority and professionalism of your website and give the impression that your business is more polished.
-Make it simple to find your website: You can make your website more memorable and make it easier for potential visitors to find it by choosing a good domain name. More people will see your website if it has a domain that is appropriate for your business and easy to remember.
-Increase your SEO: Last but not least, your domain name may have an impact on SEO (Search Engine Optimization). Your domain name is an important aspect of SEO that should not be overlooked, despite the fact that there are numerous factors involved.
01. Use a generator for the domain name.
Start your search for a domain name for your website with a list of possible options rather than a blank page to facilitate the brainstorming process. You can get a lot of ideas based on keywords or phrases that are related to your brand by using a domain name generator.
02. Keep it brief.
Domain names can technically be as long as 63 characters in length. However, using such a lengthy domain would be foolish, leading to a tiresome name that is difficult to type and remember. Instead, make sure your domain name is short.
The ideal length of a domain name is between three and twelve characters, with a maximum of two to three words. If the name you had in mind is longer than that, you might want to shorten it or change it all together.
03. Make typing it simple.
Before visiting your page, you don’t want potential customers to linger over minor details like spelling. Therefore, you should look for a domain name that is easy on the lips and fingers. Avoid words that are frequently misspelled or that require a second thought before pronouncing.
Check with a few friends to see if they can correctly pronounce your chosen domain name on the first try. Go with a different name if they have a little trouble.
Use a combination of your first and middle names instead if you want to use your personal name as the domain but your last name is hard to spell. Alternately, you could combine your first name with your area of expertise, like “baking with Sam.”
04. Avoid dashes and numbers.
Your domain name should not be a string of characters that only makes sense to you, unlike a password. As a result, avoid using hyphens and numbers as special characters. Therefore, a particularly poor domain name would be “gr8cakes-4all,” for instance.
Too frequently, numbers and hyphens cause confusion and make it harder to remember and type. When someone sees a number, they often find themselves debating whether or not to write it out (is it a ten or a ten?).
On the other hand, when typing the web address, hyphens are easy to overlook or misplace and are not immediately accessible on the majority of mobile keyboards. Therefore, it is preferable to completely exclude them from your domain.
05. Keep your name and brand consistent.
A good branding strategy is made up of a lot of different parts that work together to tell a single, coherent story. Check to see that your domain name is consistent with the rest of your marketing materials, including your company website, handles on social media, and general tone and voice. This will guarantee that your online presence communicates effectively across platforms and speaks the same language.
Your domain name can be the same as your company name, a variation of it, or a combination of your company name and a keyword (as outlined below). If you have not yet chosen a name for your company, take some time to come up with one that is memorable and reflects the spirit of your brand.
In addition, you must ensure that the end product is perceived as a name that can be associated with your business or personal brand, regardless of how similar you want your domain to be to your name. Your online address will be regarded as unique and much simpler to remember as a result of this. For instance, despite following a very similar pattern and having the same goal, “bakingwithsam.com” leaves a much stronger impression than “samteachesbaking.com.”
06. Include SEO keywords.
You can increase your chances of appearing on Google when people search for businesses like yours by engaging in SEO. Include a relevant keyword in your domain name is one of the best SEO tips to keep in mind. This can help your website rank higher for a given topic by helping both site visitors and search engine bots associate it with your primary area of expertise.
While it is advantageous, it is essential to use keywords sparingly and only when they make sense for your domain name. If not, don’t force it because a domain name that is too optimized may appear spammy. To put it another way, this SEO tactic for domain names is useful but not necessary.
07. Select the appropriate domain extension.
The suffix at the end of your domain name is called a domain extension, or TLD (top-level domain). The most important information about your website, like its purpose, location, or owner, can be found in the rightmost segment of its address.
08. Do your homework.
Make sure you aren’t copying the competition before buying your domain name. Examine competitor brands, trademark and copyright databases, and Choosing a domain name that has already been used by other brands, even if only indirectly—that is, in contexts other than domain names—could cause customer confusion and raise legal concerns. As a result, it is well worth the time spent making a well-informed decision.
It is essential to ensure that the domain name you have selected is available once you have made your decision. You can find out if it is available on various websites for domain registration or hosting. For instance, a database containing all registered domain names and their IP addresses is kept by the domain name registration system. The general public is free to access all of this information.
09. With your domain name, think about the future.
If you think your brand will grow in the future, you might want to start making plans early on. Purchase a few variations of your domain name to keep them in your control and shield them from rivals.
These variations could refer to distinct domain extensions, such as “.com” and “.net,” or to options of the same name that are similar to one another and can be confusing to users (such as beginning with or without “the”). Because you can connect multiple domains to the same website, this is especially useful.
Also, make sure that the domain name you pick won’t stop your business from growing in the future. For instance, if your beauty parlor currently offers nail services but you hope to one day offer hair services and spa treatments, you should make sure your domain name is broad enough to include both of those options.
Choosing a domain name for your personal website and a business website must be distinguished. You can be creative and more in tune with your own interests when choosing a personal website or brand.
10. Move quickly while getting your name
To ensure that no one else registers your domain name before you do, you should do so as soon as you have made up your mind. Find a reputable domain registrar that will handle your ICANN (Internet Corporation for Assigned Names and Numbers) correspondence on your behalf to accomplish this. They will safeguard your domain name and guarantee that it remains solely yours throughout the purchase process.
If you want to know how much a domain name costs, keep in mind that prices vary depending on things like the domain extension and the terms you choose (like keeping a domain for a longer time). On the other hand, many platforms for hosting websites offer the initial year of domain registration for free.
These plans make it possible to have an all-in-one business solution by offering both a website host and the registration of a domain. This lets you build your website, buy a domain, and use professional online tools all under one roof.