12 Outstanding Tools for Building Links That Are Vital to Your Success.
These essential link-building tools for research, outreach, and reporting will ensure the success of your link-building campaigns.
SEO tools and link-building strategies have certainly evolved over time.
Modern tools have shifted to manual research and outreach platforms, replacing automated link-building tools like KontentMachine and GSA’s Search Engine Ranker.
The tools that many of my colleagues and I use to build links today look more like those used for public relations (PR) than for building links. However, there are still link building-specific tools that are not going away.
These fall into four broad categories:
– Outreach and prospecting.
-tools powered by AI
Link-building can be simplified by AI-powered emerging technologies.
Connect the Tools of Research.
Link research is essential for determining which websites you should target. Establishing quality standards, site categories, authority metrics, and other things are all part of this.
Majestic and Ahrefs are two research tools with robust reporting and large databases.
I’ve included these two websites because I frequently find that one has data that the other does not.
Majestic may contain links to your rivals’ websites that are not listed in Ahrefs, and vice versa.
A comprehensive list of websites that need to be analyzed can be created by combining these tools. Pricing for SEO tools is based on how many features your team needs, just like many other SEO tools.
How to use it and what reports should influence your link-building are discussed below.
-Topics: You can use this information to determine which websites you should generate links from. You might want to run this report on the link profiles of the most popular websites and then look for websites that fall into similar categories.
-Domains Referring to: This can be used to figure out how many unique domains your website should build first.
Ahrefs has some reports that are much simpler to run inside the tool than Majestic does. Yes, it costs more, but Ahrefs is the best option if you want more data.
Compared to email tools like MailChimp, Pitchbox is one of the more expensive ones on the market. However, integrated prospecting helps speed up the process of qualifying websites.
The tool stands out thanks to its integration of SEO metrics and a list builder for prospecting sites into the opportunities report.
For creating lists of bloggers, authors, and influencers, this is a great tool. BuzzSumo has the best filtering options among the list’s prospecting tools.
There are a lot of ways to use the tool, but these are two good ones for building links:
-Determining the authors: The sections on content research and influencers provide lists of authors and influencers that can be searched by keywords in the content they shared or created. Finding influencers whose content received more than 2,000 shares from the “most shared” report and then reaching out to them to share yours is one great use for this. This may result in numerous natural links.
-Selecting sharers and backlinks: Finding those who have shared the content is the second use, which goes a step further than the first. Utilize a content-based list of shares or websites with backlinks to produce content that is comparable but superior.
This add-on for your browser finds email addresses so you can easily contact someone.
It helps shorten the amount of time spent perusing the About pages. You can also use the tool for outreach, taking it a step further.
Local SEO relies heavily on citation building, which should be considered a link-building project.
BrightLocal is one of the most cost-effective tools for submitting and managing citations.
There are two parts to it: constructing and monitoring citations. You can also use the tool to see where you rank in relation to the competition in your area.
This tool is typically utilized by journalists, but link builders can benefit from its use as well. It lets you build natural backlinks and connects you to reliable sources.
Tools for Reporting
Although many of the tools in the previous section have built-in reporting features, I’ve found that they don’t allow for custom reporting or linking links to ranking performance.
8. Analytics for agencies
The dashboard is automatically populated with information from Moz and Majestic by Agency Analytics, and that information is linked to important performance metrics like ranking and organic traffic.
The goal of link-building and SEO efforts is qualified traffic that leads to sales or leads, so reporting needs to connect the two.
This tool has the ability to be built as a hybrid of Google Sheets and Agency Analytics, which means that it can easily and automatically combine data from multiple sources to produce a meaningful report.
Tools Powered by AI
Tools powered by AI have the potential to significantly simplify tasks that would otherwise be difficult and time-consuming. Keep in mind that some of your processes will require human intervention, so when incorporating AI into your processes, always look at how performance is affected.
10. Whisper the Link.
Link Whisper is useful for building internal links.
As content is created, AI technologies provide automatic link suggestions. Additionally, it can assist you in identifying outdated content that requires additional links.
In addition, the tools provide internal link reporting and keyword-based link automation. It’s pretty comprehensive and can automatically speed up the process of building internal links.
From locating opportunities to initiating outreach, Postaga does everything.
The outreach assistant uses artificial intelligence to locate relevant influencer information for email inclusion. You can also use the tool to find relevant campaign ideas by entering your domain.
The content creation process is made easier by the WordPress plugin CTRify.
The AI creates the content you need for a specific campaign with just a single keyword. The posts can then be published automatically; it doesn’t get much easier than that.
I have compiled this list with the intention of providing a tool for each reader that offers highly technical tools at an affordable enterprise level.
You will need to pick the right tool for the job from among the many that are available.