Top Publisher Ad Servers in 2023
Publishers are hard at work creating high-quality content, expanding their customer base, and preparing for a cookie-free market. If you want to get the most out of your campaigns, choosing the right ad server is essential. You can easily run ad campaigns and monitor performance with an efficient ad server, allowing you to respond quickly to shifts in demand and expand your digital marketing strategy.
We chose the best five ad servers on your behalf. We’ll go over each one and some other options to think about in this guide. Let’s begin.
Not Enough Time? Our top five ad servers are as follows:
What does an ad server do?
A type of advertising software called an ad serving platform manages, selects, and serves ads on a website or app based on predetermined criteria. Ad servers are used by publishers and ad networks to make managing ads easier.
Campaign metrics like impression count and click-through rate are also used by ad servers to create reports. This enables publishers to effectively target their audience and monitor advertising performance.
The Best Publisher Ad Servers
There are many different platforms for serving ads.
Epom Ad Server is a comprehensive cross-channel advertising business ad management platform. It has multiple ad formats, auto-optimization algorithms, extensive customization, and a supply-side platform (SSP).
– A white-label solution that is simple to modify.
– Packed with useful features like campaign management, optimization, targeting, and analytics.
– Built-in formats that span channels.
– It is able to sell remaining stock.
Useful for: Networks and publishers in need of an ad-serving platform that can be customized.
Publishers can build their own ad servers with ease thanks to the Kevel suite’s integration of a number of APIs. It grants complete command of its ad server. accommodates a variety of ad types and ad blockers.
– Because it serves ads on the server, it can monetize quickly.
– You can turn organic content into an advertisement using the JSON API.
– Access to a platform for first-party data management.
– Specific reporting
Useful for: businesses that prefer to sell their ad inventory without using programmatic.
AdGlare is an ad server with self-service. It charges on a pay-as-you-go basis based on how many ads are requested each month. Ads of all kinds are supported by the AdGlare platform, including rich media ads, in-stream video ads, and banner ads.
– Users are able to track and manage the campaigns thanks to the dashboard’s attractive design.
– It has browser targeting and geo-targeting as well as other targeting options.
– Content Management systems can be integrated with it.
Useful for: Publishers in the middle market looking to manage and directly sell ads.
Publishers have a lot of control over their content with Smart. They are able to run direct and programmatic campaigns on a variety of digital screens and formats. The platform helps by providing unified auction functionality.
– Provides granular reporting, assisting in campaign performance optimization.
– You can provide individualized ad experiences.
– Functions as an SSP.
– Produces real-time analytics that aid in forecasting.
– Has more options for targeting.
Useful for: Publishers of high quality and size, with significant traffic.
5. Manager for Google Ads.
Google Ad Manager, formerly Double Click, is a complete ad serving platform that lets you sell direct and leftover inventory. It is simple to use and serves ads immediately.
– Works with Double Click Ad Exchange and Google Adsense.
– To get the most out of your investment, you can monetize leftover impressions.
– Has the ability to detect malware.
– You can use it for free up to a certain limit.
Useful for: There are two versions of the ad server: a server of premium quality and one for small businesses. The basic tier is free and does not require an AdSense account to have traffic. Sites with a minimum requirement of 90 million visitors are eligible for the premium tier.
6. Nexus App (now Xandr)
AppNexus, which is now known as Xandr, provides an ad server and an online auction infrastructure that includes a built-in marketplace, Demand-side (DDP), Supply-side (SSP), and a marketplace. In order to achieve the highest possible yield, the platform makes it easier to run a single auction for all buyers. Additionally, Xandr has analytical capabilities that enable you to obtain yield forecasts, inventory availability, and historical data reports.
– Allows display, native, and video advertisements to be displayed on a variety of screen sizes.
– It includes DSP and SSP.
– The demand can compete with direct deals thanks to the dynamic allocation feature.
Useful for: large publishers with a significant volume of traffic and impressions.