How to Increase AdSense Earnings: The Top 12 Google AdSense Optimization Tricks
AdSense is one of the most widely used monetization tools for website owners. It is simple to use, reasonably priced, and provides access to a large number of advertisers. However, many novice AdSense users fail to realize that they are not maximizing their potential and commit common errors.
How are Page Views and CTRs defined by Google AdSense?
Understanding when AdSense considers a page viewed is necessary before beginning optimization. Adsense, whenever a page loads, the ads appear. It is referred to as a page view. When ads are displayed in various sections of a publisher’s website while a visitor is browsing those sections, impressions are generated.
The percentage of people who click on an ad divided by the total number of impressions is known as the click-through rate. Publishers occasionally have a high CTR despite a high number of pageviews, indicating that many visitors “bounce off” the page.
How does Google Active view work?
Google Ads can check to see if your ad is viewable with Active View, a technology that is available in Google services like YouTube and other Display Network websites. The Media Rating Council’s standards are used to evaluate the ads’ viewability.
A display ad is considered viewable by Google Ads when at least half of the area on the screen is visible for at least one second.
- When at least 30 percent of the ad should be viewable, the advertisement is viewable for display ads with 242,500 pixels or more.
- When at least fifty percent of a video advertisement is visible on the screen, it can be viewed. At least two seconds of the video ought to be paid.
Basic techniques for optimization
1. With multiple ad units, maximize conversions.
A simple way to increase your click rate is to combine ads of different sizes and types on your page.
The most important thing is where you put it. The highest bidders should get the best-located ad, which should appear first on your page to boost your earnings.
AdSense, on the other hand, has a maximum ad policy. On each page, you can put up to three AdSense content units, three link units, and two search units.
2. Ads above the fold should be reduced.
The portion of the web page that the user can see without scrolling down is located above the fold. It’s understandable that this position is sought after more and costs more than one below the fold.
Ads above the fold, which clog up the space and annoy visitors, are a common error made by publishers. Google took this into consideration, and as a result, pages with too many ads above the fold now face penalties.
3. Always Remember to A/B Test Your Ads.
Despite the fact that it is an essential step in digital advertising, marketers frequently neglect it. You can experiment with various ad units using Google AdSense to select the most effective one. You can see how well your advertisement does with just text or with both text and images, for instance. Or think about how changing the color of the background might make more people click.
An A/B test requires some effort because you need to make at least two versions of the same advertisement, set up and monitor your experiment, and then look at the metrics to determine which one is the winner. However, leading monetization platforms can make your work easier by incorporating sophisticated A/B testing capabilities into the software. These tools make several different ad units, prepare for and carry out the test, and then choose the winner.
4. Use ads that respond.
Because they enhance the user experience, responsive web design is no longer just a trend but a necessity. Ads are now displayed on a variety of devices with varying screen sizes for users. As a result, advertisements that adapt to the screen size attract more attention from users. The click-through rate (CTR) of responsive ads is higher than that of non-responsive ads.
5. Connect your AdSense account to your Analytics account.
You can access AdSense metrics by connecting your Google Analytics and AdSense accounts. To gain a deeper comprehension of how your website is monetizing, you can monitor revenue, impressions, and clicks.
6. Keep the user in mind.
Keep in mind that the real objective is to provide the user with value and enhance their experience. The user experience, or UX, is then essential for satisfying potential customers. The user may be adversely affected by too many advertisements.
A smooth user experience and lower bounce rates can be achieved by balancing ads and content. Take into consideration where the ads should be placed; they should blend in with the content as much as possible. Additionally, usability ought to be the primary focus of both the advertisements and the page.
7. Enhance the content’s quality.
The quality of your content is absolutely necessary if you want to increase your AdSense revenue. You do not receive money if your content does not generate traffic. The Google algorithm itself has some advice for optimizing your content. Google rewards content that is user-interesting, frequently published, and demonstrates expertise in the subject matter of your visitors.
Remember that people are on your website for the content, not the ads, even if they are interested in them. Even if the advertisement is interesting and pertinent, visitors may forget the advertisement if your content is as engaging as it should be.
8. Build and Grow Your Audience.
Make sure you have an engaged audience that can generate revenue before setting up AdSense. It is certain to be unsuccessful to load your website with advertisements before your visitors are aware of them. In addition, before you begin monetizing your website with ads, it is more important than ever in this cookie-free world to build an audience of subscribers, readers, and regular visitors. You will also make your website more appealing to advertisers by doing this.
9. Change the sizes and styles of ads.
Utilizing responsive ads is only one aspect of optimizing for size. To ensure that the advertisements are displayed in the appropriate location, you should design distinct layouts for various devices. If a banner is displayed without customization on responsive technology, it may occupy too much screen space or be displayed incorrectly.
So, what steps can you take to avoid these problems? Check how well the ads work on mobile devices like smartphones and tablets, and make a layout just for mobile devices.
Ad styles that do not complement the page’s content or aesthetics are another common problem. For a seamless user experience, check that the ads are consistent and blend in with the page’s content and layout. Ad units that are most in line with the user’s intent and the content of the page are provided by contextual ads.
10. Make the most of the filters in AdSense.
Although filters do not directly increase revenue, they can assist you in eliminating advertisements that may conflict with the content of your website. However, filtering too much can hurt your revenue, so don’t go overboard.
11. Make your own channels.
Start by creating custom channels in your AdSense account if you haven’t already. You can make groups of ads or placements that advertisers can target directly with custom channels. By doing this, more people will be competing for your ad space.
You can group individual ad units into custom channels and obtain performance data for each group. For example, keeping track of how well your ad in the top right performs. By including unique channel IDs in your ad unit code, you can also track ad units. e.g., to keep track of how much you earn in one group versus another.
12. AdSense issues and errors should be avoided.
Your AdSense console may occasionally display errors and warnings. Some of the most common issues, along with solutions, are as follows:
– Errors by crawlers: Robot refused. The AdSense Bot is unable to reach your website, as evidenced by this error message. Remove these two lines from the robots.txt file in the event that this occurs.
– Ads.txt file is missing: If one or more ads.txt files do not contain your AdSense publisher ID, you may receive a warning in your AdSense account. Fixing it: Check the sites where you need to add the publisher ID by going to Sites/Overview in your AdSense account.
– Fluid responsive ads must have a minimum width of 250 pixels: You will receive an error message if the available width is greater than 225 pixels. If Google does not have enough space to display the advertisement, this warning will appear, and the ad space will remain empty. You can fix this by placing smaller ads or changing your layout.
AdSense Tips for Video Ad Optimization
Video ads need to be optimized on their own. Some best practices are as follows:
Use an HTML5 video player from a third party.
The Google Ad Manager and AdSense for Video both support video ads, as do numerous third-party video players. Add a third-party tool if your website does not already support HTML5 video players. A list of video technology companies that work with Google can be found here.
Utilize every ad format.
The linear, non-linear, non-skippable, and skippable video ad formats that are supported by the Google IMA SDK are just a few examples. For instance, only web video players can view an overlay ad, which is non-linear and covers the bottom third of the screen.
By assigning channels, you can improve reporting.
Video ads can be assigned channels, just like regular ads or custom channels. You can check reports on how each page or ad unit performed by using channels. You can, for instance, monitor how well your video ads perform on various pages.