Here are three winning SEO strategies: You can’t win SEO with hacks.
The field of search engine optimization was born with a plethora of nifty tricks and gimmicks that a lot of people use to expand their businesses.
When you do a Google search for anything SEO-related, you’ll see this right away when you find pages and pages of blog posts and videos with all the tips and tricks you “need to know” to get the best SEO results as quickly as possible.
It would be extremely profitable to know efficient SEO techniques, but unfortunately it is not that simple.
SEO, at its core, is not about hidden optimizations, hacks, or shortcuts; rather, it is about how to allocate resources. Read on to find out why!
Be careful not to rely too much on hacks.
Understanding why the quick and simple SEO hacks we’ve all read about online aren’t as reliable as they might appear is essential before we move on to discussing resources.
The reality is that traditional optimization and hacking techniques do exist, and many people swear by them. However, SEO is now so competitive that these hacks no longer work.
Consider this: These shortcuts and hacks can be learned by anyone in a matter of seconds, so anyone can use them. However, they won’t help your website stand out. For instance, many websites simply decide to use keywords everywhere on their website without actually planning or strategizing how to use them. It was possible that doing so would result in excellent outcomes in the past, but that is no longer the case.
This article aims to explain that when developing your SEO strategy, you should try to put less emphasis on hacks and more on strategy and resources.
The majority of SEO hacks won’t really go that far, despite how tempting they may be.
Those strategies and decisions about how to allocate resources, which you can master if you know three things:
-Who are your rivals?
-What you’ve got;
-and which of your strengths you can capitalize on.
Based on your company’s resources, develop SEO strategies. We now know that SEO is all about allocating resources, but what exactly does that mean?
The three pillars of SEO, which you may have already heard of, serve as the foundation for this logic.
To refresh your memory, SEO is based on three pillars:
-Domains that build links and get referred to;
-The creation and promotion of content;
– Technical SEO
As if that weren’t enough, many businesses only have a small amount of money set aside for digital marketing and SEO.
This means that we can’t try every hack or campaign we can think of in the hope that they will work. On the other hand, it indicates that we need to proceed in a methodical manner and comprehend which strategies have the greatest potential and are actually worth investigating.
In conclusion, there is a major obstacle that every SEO team and company faces: the ratio of available resources to possible operations. This brings us to a question: What combination of SEO pillars will enable us to achieve high rankings and surpass our rivals?
Based on your inherent strengths, develop your SEO strategies.
After reading SEO articles or hearing about amazing case studies, a lot of business owners make the mistake of trying to copy the strategies they learned from beginning to end.
However, depending on the context, each case study or article might refer to a strategy that was optimized specifically for a particular kind of business.
When it comes to SEO, it’s best to borrow ideas and use those that complement your inherent strengths, even though copying successful businesses can work in certain situations.
A company can have three strengths based on the pillars of SEO that we talked about earlier:
If you have a strong network, you might not be able to hire a content development team in-house or outsource writing services.
However, their capacity to speak and be heard in their local community is an additional strength. They are able to accomplish this because they have developed a robust network over time, and in situations similar to this one, we frequently employ a backlinking strategy.
Go out and expand your network when working with businesses that have a significant presence in the community. Build thought leadership by pitching their relevant contacts for guest posts and speakerships and drive links to their website.
If you aren’t very popular but are good with words, you might be thinking right now, ” That’s easy once you’ve built up exposure, but not everyone is fortunate enough to be well-known.
We’ve all been in that situation, so I get it.
Choose a different path and invest significantly more in content (and/or technical SEO, see below) for clients and businesses who believe they lack the brand equity or exposure necessary to develop a robust backlinking strategy.
Focus on creating a lot of content for the client’s website if the team is willing to put its head down and get to work.
In the end, the objective is to construct a comprehensive and extensive content library that not only strengthens the relevance of the client’s website for those particular SEO keywords but also expands the client’s opportunities for keyword rankings.
If technical knowledge is your strength, you can take a different approach even if you don’t like to write (or don’t have time to write) or don’t have a strong community presence. However, you can take a different approach if you have advanced technical skills and can quickly build a strong website.
This brings us to the third SEO pillar: specialized SEO
This solution is best for technical teams that can quickly create large websites, databases, and user experiences. Tech startups that are trying to make apps that are valuable to users typically use it.
Strong technical skills that enable you to construct the necessary web assets are essential for success in technical SEO, but that’s not all. In addition to that, you will need to comprehend how you can build on these abilities and manage large websites within the rather intricate Google ecosystem.
Even if you already have 100,000 pages on your website, you still need to know how to get Google to notice and properly index the new pages you create.
or to make certain that each new page you create is properly optimized for the most effective keywords.
Obviously, technical SEO does become a complicated process. However, if done correctly, it can cause your SEO to expand exponentially in the hopes that certain relevant keywords will begin to naturally rank for your business.
Conclusion: The three pillars will probably be combined into your strategy.
Focusing on your strengths and accepting that you can’t do everything are definitely the best strategies for SEO.
When running an SEO campaign, you should always concentrate on what you are good at, know your resources, and build on what you already know. This will help you move in the right direction.
You significantly increase your chances of achieving long-term success if you concentrate your resources on any of the SEO pillars—or even a combination of them—as opposed to using tricks and shortcuts.
In addition to guaranteeing ongoing success, a long-term, resource-allocated SEO strategy can eventually become self-sustaining, allowing you to continue expanding organically as part of your marketing strategy.
Many people have tried SEO tricks for two weeks only to find that they didn’t work and that their efforts were in vain.
It’s unfortunate because these tricks fool people into thinking it will happen overnight. By doing so, you are abandoning a marketing channel that is extremely valuable to many people.