AdSense versus Google AdX.
Publishers have been wondering what the difference is between AdX and Google AdSense ever since Google introduced it. To help you choose which tool is best for your business, this article will look at both.
Overview of Google AdX.
AdX is provided by Google. Real-time bidding (RTB) on ad inventory is provided by this programmatic advertising platform to demand-side platforms (DSPs), agencies, and ad networks, including AdSense.
The Implications for Publishers
Through RTB (real-time bidding) software, publishers can sell their ad inventory to advertisers, agencies, and ad networks. This enables publishers to sell ad space to a large number of potential buyers from a single platform.
Publishers can access a larger pool of advertisers through an ad exchange, enabling them to maximize profit from their ad space. Ad allocation is also optimized by the ad exchange because a real-time auction determines ad prices.
The Use of an Ad Exchange Has Many Advantages:
– Automate the monetization of ad inventory.
– Get access to more advertisers.
– For ad units, set minimum CPMs to maximize yield.
– Block ads that are not appropriate or relevant.
– Choose where to put the advertisement on the website.
what this means for marketers
Ad exchanges provide advertisers with access to more websites and ad spaces, broadening the selection of inventory. Additionally, it gives buyers more control over where their ads will appear. Advertisers are able to instantly reach their intended audience because the process of allocating ads takes place in real time.
For advertisers, using an ad exchange has the following advantages:
– Streamlines the process of purchasing media.
– Provides control over the bidding procedure, including targeting options, price settings, and profiling.
– On a number of ad exchanges, you can retarget their ads.
– Allows for customization of ad frequency.
– You can blacklist an audience or website if you need to.
How to Join Google AdX
Asking Google for an Account Manager is the simplest way to join Google AdX. Any publisher that makes use of the Google Ad Manager will have an account manager appointed by Google. Your Account Manager will make you an offer to join Google AdX if you are eligible. How do you know if you are eligible?
We are able to deduce some fundamental requirements for joining the exchange, despite Google’s absence from their eligibility criteria:
Your content ought to protect your brand. Among these are avoiding:
– Information about drugs, health, or medicine.
– Content about religion or race.
– Content for adults.
– Content about politics or guns
– The sale of alcohol or tobacco.
– Five Million Views Per Month
– The information in your ads.txt file about who is buying inventory needs to be current.
Why is access so difficult?
Google views AdX as a premium ad exchange, which is why the entry barriers are so high. Cost per mille (CPM) pricing is used for the majority of Google AdX campaigns. Google selects the advertisements that are displayed on high-quality websites online.
How does it function?
The ad inventory buyers and sellers are connected through Google Ad Exchange. The technology that underpins the platform is programmatic advertising. As a result, purchasing media takes place in real time. The system offers bids based on the criteria set by advertisers and the target audience. After that, a real-time auction for the ad inventory will be held by the ad exchange.
An Overview of Google AdSense.
When AdSense was first introduced in 2003, it was an internal product. Displaying content-based advertisements on partner websites was its objective. Today, anyone who owns a website and has a Google Account that meets the requirements can use Google AdSense. AdSense is an ad network, in contrast to AdX.
How does it function?
Based on your content and target audience, Google AdSense matches ads to your website. Advertisers who wish to promote the products pay for the ads. All of this takes place on its own.
By inserting the ad code into their website and choosing where they want the ads to appear, publishers make their ad spaces available. In a real-time auction, advertisers bid on ad space, and the highest-paying ads appear on the website. Google AdSense then charges advertisers and publishers for the ads on their websites.
What are Google AdX and AdSense’s payment options?
At the end of the month, Google AdX pays when the threshold balance is reached. In contrast, Google AdSense initiates the payment procedure, which must be completed within 21 days. Within five to seven days of the end of the 21 days, the publisher receives payment.
Because there are so many variables to consider, comparing which one brings in more money is difficult. One study found that AdX performs slightly better than AdSense.
Which is more beneficial to you?
The best alternative between AdSense and AdX will largely depend on the size of your business and the goals you have for it. However, let’s look at the main differences between the two platforms.
AdX enables simultaneous bids from multiple advertisers for ad space. Dynamic and geared toward preferred deals, the platform AdX excels in: Large publishers that can manage ad placement and monetization and have a lot of traffic.
AdSense is a small and medium-sized publisher ad network. Your site’s audience and content are targeted by a variety of ad formats. AdSense excels at: publishers with moderate traffic, small to medium-sized businesses, and little technical expertise.